A Picture Is Worth A Thousand Words
They say, "A picture is worth a thousand words." True. But words delivered by the right voice can paint a great picture.
No matter what your business, it's about commerce. To conduct commerce, you need to communicate to your customers. Communication is most commonly conducted through the spoken word. So, to succeed in getting your message heard, a voice that properly translates your message is essential. It's not just what you are saying, but how you are saying it!
Sleeping In Class?
Remember those classes in school, where the teacher or professor, who might have been the most brilliant mind in the department, put you to sleep. Or that spiritual message from the pastor on Sunday morning that let you catch a few more winks. Writing is key... presentation makes the writing memorable.
So much of delivering a message, any message, is not just the words on paper but how those words are presented. Writing is the start of the creative process. You can only deliver your message with good writing, but once the writing is done, the presentation brings those words to life... or action!